Business Plan

Executive Summary

I. Background and Purpose

A.  History

B.  The Concept

C.  Overall Objectives

II. The Market Analysis and Plan

A.  The Product/Service

B.  The Customer

C.  The Competition (Porter's Competitive Forces)

D.  Marketing Trends (Supply & Demand Analysis)

E.  Marketing Edge

F.  Pricing

G.  Timing of Market Entry

H.  Promotional Strategy

I.  Sales Forecast

III.  The Business

A.  Description of the Business

B.  Location of the Business

C.  Organization and Management Structure

        1.  Administrative Department

        2.  Marketing/Sales Department

        3.  Solutions Department

        4.  Resource Management Department

        5.  Accounting//Finance Department

D.  Contingency Plans

IV.  Financial Data

A.  Current Financial Position

        1.  Personal Savings and Investments

        2.  Debt/Equity Financing

B.  Payables/Receivables

C.  Break-Even Analysis

D.  Financial Ratios

E.  Financial Projections

V.  Summary and Conclusions

Appendices